Wednesday 15 January 2014

We Are All Weird: The Myth of Mass and the End of Compliance


Book 2 for this year is: We Are All Weird: The Myth of Mass and the End of Compliance by Seth Godin.

As someone who has read his blog religiously for years, I found this book was concise and to the point as expected. The idea was interesting and one I'd heard others voice but didn't know where it came from.

Weirdness being about choice and the growth of the Internet supporting small tribes who would have been outliers is an interesting idea.

As someone who spends a lot of time making my own choices (good or bad) and has a lot of people telling me how I should act to be normal, this resonated on many levels.

Should I read this? Yes
What did I learn? I feel far less pressured to conform. Not that I ever really did but now I feel less concerned about it.

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