The opening night of the Sydney Apple Store
You couldn't walk down George Street at more than a trickle through the crowd. King Street was covered in people so there was no point trying to get in to the store when I turned up at 4:45pm. People came from around the world to camp out in line and be the first in to the store. I'm sure they didn't smell too nice.
I can't say I understand the hype but it's a cool building and the scene were worth experiencing.